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What is the Optimal LinkedIn Post Size?

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ReachifyMe
updated on 25 Feb 2024
4 MIN READ
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Did you know that posts with images perform 3X better on LinkedIn?

We are often asked - how important is it to add images to our posts on LinkedIn?

Traditionally, LinkedIn has been a platform centred around textual content. We know that. But LinkedIn’s recent algorithm changes give preference to posts with visual content.

It’s not just the algorithm. Readers are more likely to read and engage with your post if it grabs their attention visually.

This means that incorporating visuals in your LinkedIn post can significantly enhance engagement and broaden your audience reach. While words convey information, images have the power to capture attention, evoke emotions, and make content more memorable.

Why should you use images in LinkedIn posts?

LinkedIn provides spaces, such as posts and profiles, where users can include images.

Neglecting to personalize these spaces with your images means settling for LinkedIn's default placeholders. Not only does this lack visual appeal, but it also misses a valuable marketing opportunity. Adding your logo, a professional photo, or relevant visuals can establish your brand identity, highlight your expertise, and offer a more personalised connection with your audience. They get to see the real person behind the post.

Using images helps create a compelling narrative about who you are and what you represent. Whether it's a business logo, a team photo, or an infographic illustrating achievements, visuals provide a dynamic element that resonates with your audience.

You may attract a different audience or a wider audience if you add images to your LinkedIn posts. Also, please bear in mind, there are many areas of LinkedIn where it is almost REQUIRED to add an image. In several places on LinkedIn – in posts and in profiles – LinkedIn provides a ‘placeholder’ image for you to add your own.

It is not compulsory to add your image in these places but if you don’t, you’ll display LinkedIn’s default image. Not only does this not look very attractive, but you are missing out on a fantastic marketing opportunity by not adding your own image.

To save you some time we’ve put together a complete guide to image sizes you may need to use across LinkedIn.

What are ideal LinkedIn image sizes in pixels?

1] LinkedIn Profile Picture Optimal Size

Your LinkedIn profile picture is where you set the first impression. Our pro-tip is to ditch the selfies! Opt for professional headshots: clear, close-up, neutral background. Smile naturally, fill the frame, and dress sharp.

For your LinkedIn banner, choose a banner that reflects your brand and story. Use a high-quality image (1584x396 pixels) with a 4:1 ratio. Showcase your industry, highlight achievements, or hint at your personality. Brand colours and a clear message grab attention. The most important detail people forget is to update it regularly to stay relevant! Remember, professionalism is key!

i)   Linkedin profile picture size: 400 x 400 pixels
ii)   Linkedin banner or background photo size: 1584 x 396 pixels

2] LinkedIn Profile Picture Optimal Size

A company page’s profile picture should ideally be the company’s logo.

The LinkedIn banner should have high-resolution visuals that reflect your brand, mission, and target audience. Keep it visually clear, with limited text. Use strong colours and avoid stock photos. Highlight your product/service, team, or company culture. You can consider a call to action to engage viewers.

LinkedIn company pages, optimum image sizes

i)  LinkedIn company logo size: 300 x 300 pixels
ii)  LinkedIn banner image size: 1128 x 191 pixels

3] LinkedIn Post Optimal Size

LinkedIn post single or multi-image: 1080 x 1080 pixels (square) 1920 x 1080 pixels (portrait)

i)  LinkedIn article featured image: 1200 x 644 pixels
ii)  LinkedIn article banner image: 600 x 322 pixels
iii)  LinkedIn image sizes for blog post link images: 1200 x 627 pixels
iv)  LinkedIn carousel post: 1080 x 1080 OR 1920 x 1080 pixels
v)  LinkedIn carousel best format: PDF
vi)  LinkedIn video size: 256 x 144 pixels (minimum) to 4096 x 2304 pixels (maximum)
vii)  LinkedIn video file size: 75KB to 200MB
viii)  Maximum LinkedIn video length: 10 minutes
ix)  LinkedIn Stories image size: 1080 x 1920 pixels

4] LinkedIn Event Images Optimal Size

LinkedIn event logo size: 300 x 300 pixels - square

i)  LinkedIn event ‘banner’ size: 16:9 ratio so 1600 x 900 pixels
ii) Remember, consistency is key. Stick to the recommended sizes for each element. This ensures seamless presentation across devices and keeps your brand identity unified.

Don't forget the power of experimentation! While these sizes are optimal, try playing with different formats like squares and carousels to keep your content engaging. Just remember to maintain high image quality and avoid stretching or compromising clarity.

Finally, let your creativity shine! Use high-resolution images that reflect your brand personality and resonate with your target audience. Authenticity goes a long way on LinkedIn, so don't be afraid to showcase your unique visual style.
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