Why post videos on LinkedIn?

• Higher engagement: Videos on LinkedIn typically generate higher engagement compared to static content like text or images. They grab attention more effectively, leading to increased likes, comments, and shares. Video content is visually compelling and favored by the platform’s algorithm, boosting visibility and reach.
• Build better brand: Videos allow businesses and professionals to showcase their brand personality and values in an authentic way. Whether through thought leadership, behind-the-scenes footage, or testimonials, videos humanize a brand and foster trust, recognition, and credibility.
• Stand out among text content: LinkedIn is primarily a text-driven platform, so videos naturally stand out in users' feeds. They capture attention and differentiate your content from the sea of written posts, delivering messages quickly and effectively.