How to Follow Hashtags on LinkedIn

Do you remember when you first learned to put hashtags?

You must have picked up the habit on Instagram. Or Facebook.

When you finally graduated to using LinkedIn, you followed the same habit here.

But do you randomly put in the first few hashtags you can think of? Or is there a strategy?

Crafting insightful content for your LinkedIn profile is only half the battle.

The ever-growing feed can leave your valuable posts buried. A strategic approach to hashtags can be your key to unlocking a more engaged LinkedIn experience.

While familiar from other social media platforms, hashtags on LinkedIn function as targeted keywords, helping industry leaders and professionals discover content relevant to their interests.

However, simply peppering your posts with generic hashtags is akin to shouting in a crowded conference hall. You need a targeted strategy to navigate the LinkedIn landscape and connect with your ideal audience.

This blog serves as your guide. We'll explore the art of LinkedIn hashtags, equipping you with the knowledge of following hashtags on LinkedIn, providing a step-by-step guide to maximize your LinkedIn experience.

Hashtags, represented by the # symbol followed by a keyword or phrase, categorize content, making it easily discoverable. They originated on Twitter in 2007 and have since become ubiquitous across social media platforms, including LinkedIn.

On various social media platforms, hashtags serve different purposes.

1] On Instagram, they enhance post reach.
2] On Twitter, they organize conversations around trending topics.
3] LinkedIn hashtags, however, are tailored towards professional networking and industry-specific content discovery.

Using hashtags on LinkedIn allows professionals to connect with like-minded individuals. They let you follow industry trends, and discover relevant content.

They can help in building a professional network and staying informed about the latest developments in one’s field.

Use LinkedIn’s search bar to find hashtags

Simply type a keyword or phrase preceded by the # symbol, and LinkedIn will suggest relevant hashtags. Click on a hashtag to view related posts and follow it.

Identify industry-specific hashtags by observing what influencers and thought leaders in your field are using.

Follow these hashtags to stay updated with the latest trends and discussions in your industry.

Here’s a Step-by-Step Guide to Follow Hashtags:

To follow a hashtag, search for it using the LinkedIn search bar. Once you find a relevant hashtag, click on it to visit its page.

Click the “Follow” button on the hashtag page to start following the hashtag. This will add related posts to your LinkedIn feed.
You can also manage your followed hashtags by visiting the “My Network” tab and clicking on “Hashtags.”

Here, you can see a list of hashtags you follow, unfollow those no longer relevant, and discover new ones to follow.

Following hashtags allows you to curate your LinkedIn feed with content that matters to you.

It helps you discover new connections, engage with relevant posts, and stay informed about industry trends.

1] Incorporate hashtags into your LinkedIn posts by adding them at the end of your post or within the content. Limit the number of hashtags to avoid clutter and ensure they are relevant to the topic.

2] Develop a hashtag strategy by researching popular and relevant hashtags in your industry. Use a mix of broad and niche hashtags to reach a wider audience while targeting specific groups.

3] Engage with content found through hashtags by liking, commenting, and sharing posts. This increases your visibility and fosters connections with other professionals interested in the same topics.

4] Hashtags provide excellent networking opportunities. Engage with posts under hashtags relevant to your industry to connect with professionals, participate in discussions, and expand your network.


5] Use LinkedIn analytics to measure the performance of hashtags you use. Track metrics such as post reach, engagement, and follower growth to determine the most effective hashtags.

6] Plan and execute hashtag campaigns by creating a unique hashtag for your brand or event. Encourage your network to use hashtags in their posts, increasing visibility and engagement.

By now, you've hopefully grasped the power of strategic hashtag use on LinkedIn. Remember, following relevant hashtags isn't a passive endeavour.

It's about actively engaging with the community you've chosen. Here's how to turn your newfound knowledge into action:

> Be a Thoughtful Contributor: Don't just lurk! Participate in discussions on posts you discover through hashtags. Share your insights, ask questions, and offer valuable commentary. This positions you as a thought leader and builds trust within your niche.

> Curate Your Feed: Over time, you'll refine your list of followed hashtags. Remove those that no longer serve your needs and add new ones as you discover trending topics. This ensures your feed remains a source of valuable industry insights and potential connections.

> Host Your Own Hashtagged Conversation: Feeling bold? Consider creating your own branded hashtag for a specific project or area of expertise. Encourage others to use it when discussing related topics. This fosters community engagement and positions you as an authority figure.

Remember, consistency is key. Regularly interact with content discovered through hashtags, and weave relevant hashtags into your own well-crafted LinkedIn posts.

As you become a recognized voice within your chosen hashtag communities, your network will flourish, and valuable professional opportunities will arise.

Absolutely! Following hashtags is a great way to stay updated on industry trends, connect with relevant people, and increase the reach of your own content.

There are two ways to follow hashtags on LinkedIn. The first way is to simply type the hashtag into the search bar at the top of your feed. Once you click on the hashtag itself, you'll see a "Follow" button you can click.

The second way is to find a post that uses the hashtag you're interested in. Click on the hashtag within the post, and you'll be directed to the hashtag page where you can follow it.

Unfortunately, there isn't a dedicated page to view all your followed hashtags on LinkedIn. However, you can access them through your "My Network" section. Go to "My Network" and then click on "Manage network" on the left-hand side. Under "Followed hashtags," you'll see a list of all the hashtags you currently follow.

There's no one-size-fits-all answer to this. It depends on your specific interests and how much content you want to see in your feed. A good starting point is to follow 10-20 hashtags relevant to your industry or niche. You can always adjust this number later based on your preferences.

There are several ways to find relevant hashtags to follow on LinkedIn. Here are a few tips:
Look at the hashtags used by influencers and thought leaders in your field.
Use the search bar and see what hashtag suggestions LinkedIn provides.
Explore hashtags used in posts you find interesting.
Consider following hashtags for upcoming events or conferences.

Yes, there is a difference. Following a hashtag allows you to see content from others using that hashtag. Including hashtags in your posts helps others find your content when they search for that specific hashtag.

Yes, you can unfollow hashtags at any time. Simply follow the same steps you used to follow a hashtag and click the "Following" button again. This will remove the hashtag from your list.