Most people make the mistake of thinking that the LinkedIn Banner is just another pretty picture.
They are wrong. If you think your LinkedIn profile all about your experience section, think again!
Pictures speak louder than words. The first thing people see isn't your job title, it is the visuals of your LinkedIn profile – your profile picture and, crucially, your banner image. It isn't just a random background; it's your silent billboard, shouting your brand to the world.
Imagine your banner as a powerful first impression, a chance to hook viewers even before they scroll down.
So, how do you transform this blank canvas into a career-boosting masterpiece? Read on as we dive into game-changing tips that'll have your banner turning heads (in a good way, of course!).
They are wrong. If you think your LinkedIn profile all about your experience section, think again!
Pictures speak louder than words. The first thing people see isn't your job title, it is the visuals of your LinkedIn profile – your profile picture and, crucially, your banner image. It isn't just a random background; it's your silent billboard, shouting your brand to the world.
Imagine your banner as a powerful first impression, a chance to hook viewers even before they scroll down.
So, how do you transform this blank canvas into a career-boosting masterpiece? Read on as we dive into game-changing tips that'll have your banner turning heads (in a good way, of course!).
What is my LinkedIn banner?
The LinkedIn profile banner, also called the background photo, sits prominently at the top of your profile, serving as a visual extension of your professional identity. Much like a first impression, it can convey important information to everyone who visits your page.
Think of it as a digital billboard with prime real estate. Ideally, it should be visually appealing, relevant to your career goals, and aligned with your overall personal brand. You can use images, graphics, and even text to showcase your expertise, values, or achievements.
Think of it as a digital billboard with prime real estate. Ideally, it should be visually appealing, relevant to your career goals, and aligned with your overall personal brand. You can use images, graphics, and even text to showcase your expertise, values, or achievements.
The Perfect size for LinkedIn Banners
For a flawless LinkedIn banner, choose an image specifically sized for the platform: 1584 x 396 pixels. This magic number guarantees top-notch resolution and a seamless fit across all devices, desktops and mobiles alike.
What should my LinkedIn banner contain?
Your LinkedIn banner serves as an excellent opportunity to showcase your talent, product, services and share a little bit about yourself with the reader before they dive into your profile.
An engaging and interesting LinkedIn banner contains -
1] High-resolution images
The graphics or photos you use in the banner need to be of excellent quality.
2] An introduction to what you do
It need not be text heavy, but the banner should clearly communicate your offerings. This can be professional details, one-liners about your product or service or a simple ‘Let’s connect!’
3] Highlight your skills
Your banner should spotlight your skills
The graphics or photos you use in the banner need to be of excellent quality.
2] An introduction to what you do
It need not be text heavy, but the banner should clearly communicate your offerings. This can be professional details, one-liners about your product or service or a simple ‘Let’s connect!’
3] Highlight your skills
Your banner should spotlight your skills
3 LinkedIn Banner Examples You Can Use as Inspiration
1] A banner that summarises your expertise and offerings
Here’s why this banner works -
1. The banner gives a detailed overview of Nate Wiley’s career in just a single glance. His skills are highlighted instantly and you know who Nate is and what Nate does within minutes.
2. It is optimised for LinkedIn perfectly. From the design surrounding the profile picture to the placement of text, it has been designed thoughtfully
3. It clearly mentions calls-to-action that you can utilise to connect with or reach out to Nate.
1. The banner gives a detailed overview of Nate Wiley’s career in just a single glance. His skills are highlighted instantly and you know who Nate is and what Nate does within minutes.
2. It is optimised for LinkedIn perfectly. From the design surrounding the profile picture to the placement of text, it has been designed thoughtfully
3. It clearly mentions calls-to-action that you can utilise to connect with or reach out to Nate.
2] A minimal banner that highlights your services
Here’s why this banner works -
1. The banner has a smart design. The design communicates Vedika Bhaia’s offerings in a simple yet effective manner.
2. The banner mentions her career achievements - “200+ clients, 400k followers”. This is a segment that builds trust.
3. It also communicates her positive outlook - ‘0 failures, only lessons’. This personal touch to the banner gives the reader a look into Vedika’s professional beliefs.
4. The minimal design and copy communicate exactly what’s necessary without any fuss.
1. The banner has a smart design. The design communicates Vedika Bhaia’s offerings in a simple yet effective manner.
2. The banner mentions her career achievements - “200+ clients, 400k followers”. This is a segment that builds trust.
3. It also communicates her positive outlook - ‘0 failures, only lessons’. This personal touch to the banner gives the reader a look into Vedika’s professional beliefs.
4. The minimal design and copy communicate exactly what’s necessary without any fuss.
3] A banner that talks about your company and product
Here’s why this banner works -
1. The design is welcoming. The image used in the banner makes Mitchell Weijerman look approachable.
2. Crisp and easy copy - the one-liner perfectly explains what Mitchell does at the Early Retirement Club.
3. A solid CTA - the banner has the link to Mitchell’s company’s website - the Early Retirement Club.
1. The design is welcoming. The image used in the banner makes Mitchell Weijerman look approachable.
2. Crisp and easy copy - the one-liner perfectly explains what Mitchell does at the Early Retirement Club.
3. A solid CTA - the banner has the link to Mitchell’s company’s website - the Early Retirement Club.
What should I remember when creating a LinkedIn banner?
When it comes to LinkedIn, your banner is one of the first things people notice. It’s like your digital handshake—setting the tone and providing context before employers or potential clients dive into your profile. Let’s explore what makes a LinkedIn banner effective and look at some great examples.
Your LinkedIn banner is crucial because it can immediately convey professionalism and grab attention. It’s your chance to make a memorable first impression.
An eye-catching banner can highlight your personal brand, showcase your achievements, or reflect your industry expertise, adding a layer of professionalism to your profile.
Your LinkedIn banner is crucial because it can immediately convey professionalism and grab attention. It’s your chance to make a memorable first impression.
An eye-catching banner can highlight your personal brand, showcase your achievements, or reflect your industry expertise, adding a layer of professionalism to your profile.
Key Elements of an Effective LinkedIn Banner
1] Visual Appeal
A visually appealing banner draws people in. Use high-quality images, harmonious color schemes, and a clean layout to make your banner stand out.
2] Consistency with Brand Identity
Ensure your banner aligns with your personal or corporate brand. Consistent use of colors, fonts, and imagery strengthens your brand identity.
3] Clear and Readable Text
If you include text, it should be concise and easy to read. Avoid clutter and ensure it’s legible on all devices.
There are also multiple LinkedIn banner templates available online. You can pick one of your choice and customise it.
By strategically incorporating the elements we've explored, you can craft a banner that speaks volumes. Whether you choose to showcase your expertise, celebrate achievements, or inject a touch of personality, ensure your message is clear and captivating.
Remember, the ideal banner isn't just visually appealing - it compels viewers to take action. Utilize the call-to-action button to direct them to your portfolio, or website, or even spark a conversation.
As you climb the professional ladder, your LinkedIn banner should evolve alongside you and grab attention. Regularly revisit and update it to reflect your professional accomplishments and latest career goals. With a little creativity and planning, you can transform your banner from a neglected pixel space to a powerful tool that fuels your professional journey.
A visually appealing banner draws people in. Use high-quality images, harmonious color schemes, and a clean layout to make your banner stand out.
2] Consistency with Brand Identity
Ensure your banner aligns with your personal or corporate brand. Consistent use of colors, fonts, and imagery strengthens your brand identity.
3] Clear and Readable Text
If you include text, it should be concise and easy to read. Avoid clutter and ensure it’s legible on all devices.
There are also multiple LinkedIn banner templates available online. You can pick one of your choice and customise it.
By strategically incorporating the elements we've explored, you can craft a banner that speaks volumes. Whether you choose to showcase your expertise, celebrate achievements, or inject a touch of personality, ensure your message is clear and captivating.
Remember, the ideal banner isn't just visually appealing - it compels viewers to take action. Utilize the call-to-action button to direct them to your portfolio, or website, or even spark a conversation.
As you climb the professional ladder, your LinkedIn banner should evolve alongside you and grab attention. Regularly revisit and update it to reflect your professional accomplishments and latest career goals. With a little creativity and planning, you can transform your banner from a neglected pixel space to a powerful tool that fuels your professional journey.
FAQs About LinkedIn Banners
1] How do I change my LinkedIn profile banner?
Click "Me" icon at the top, then "View Profile". Hover over your current banner and click the pencil icon. Choose "Change photo" and select your new image. Crop and adjust as needed, then click "Apply". Remember, your banner should be professional and reflect your personal brand!
2] What is the optimal size for a LinkedIn profile banner?
For a sharp LinkedIn profile banner, aim for 1584 x 396 pixels. This ensures quality on desktops and scales well for mobile. Keep the file size under 8MB and use PNG or JPEG format. Remember, mobile displays prioritize the center, so keep key info within the 1080 x 360 pixel mobile view.
3] What tools can I use to design my LinkedIn banner?
A great free tool to design your LinkedIn banner is Canva. Remember to choose a tool that aligns with your design skills and budget, and keep your banner professional and relevant to your field!
