How to Repurpose Content on LinkedIn for Engagement - Personal Profile Edition

“How do I keep my LinkedIn profile engaging and active?”

This is a question we have all faced. It is a constant commitment to keep pushing out creative content for LinkedIn.

Creating brand new content every single day is a task not everyone can commit to.

The smartest way to go about it is - repurposing content.

In this comprehensive guide, we will explore various methods to repurpose content on LinkedIn to maximise your profile’s engagement.

In the world of content creation - breathing new life into existing work is called repurposing.

It's about taking something you've already made and transforming it into a fresh format.

Here is what repurposing content looks like:

- Turning a YouTube video snippet into a LinkedIn video

- Turning a blog post into an informative reel

- Turning an older LinkedIn post into a brand new post with new insights

BUT repurposing does not mean reusing the same content everywhere.

Repurposing goes beyond just sharing the same content everywhere. It's about adapting it to thrive on different platforms.

This approach saves time and ensures that your content reaches diverse

Bonus tip: You can also save time on content creation by using our Idea Generator to create a repository of engaging post ideas for your LinkedIn.

Adopting a strategy to repurpose content on LinkedIn can significantly enhance your professional presence and engagement levels.

The first step in repurposing content is identifying which pieces have previously performed well.

Look at the analytics of your blog posts, articles, and social media updates to determine which content resonated most with your audience. Focus on high-performing content that garnered significant views, likes, comments, and shares.

One of the most effective ways to repurpose content on LinkedIn is by transforming your blog posts into LinkedIn articles. LinkedIn’s publishing platform allows you to reach a broader audience within your professional network. Follow these steps to repurpose your blog posts:

> Select Relevant Blog Posts: Choose blog posts that are relevant to your LinkedIn audience and can provide value.
> Rewrite and Update Content: Adapt the content to match LinkedIn’s professional tone. > Update any outdated information and add new insights to keep it fresh.
> Add Visuals: Incorporate images, infographics, and videos to make the article more engaging.
> Optimize for SEO: Use relevant keywords to improve the visibility of your article in LinkedIn searches.
If you do not write blogs, you can identify a list of your top performing posts on niche topics and convert them into LinkedIn articles.

If you have previously hosted webinars or created video content, repurpose them into short video clips for LinkedIn. Videos are highly engaging and can capture the attention of your audience quickly.

Here’s how you can do it:

> Edit and Trim: Extract key segments from your webinars or videos that provide valuable insights or actionable tips.
> Add Captions: Ensure your videos are accessible by adding captions. Many LinkedIn users watch videos without sound.
> Create a Series: Consider creating a series of short clips around a specific topic to keep your audience engaged over time.

If you have created PowerPoint presentations or slide decks for conferences or meetings, repurpose them into LinkedIn Document PDFs. These PDFs get posted on LinkedIn as carousel posts.

Here’s how you can turn them into PDFs
> Select Informative Presentations: Choose presentations that are rich in information and insights.
> Optimize Slides: Ensure your slides are visually appealing and easy to read. Use high-quality images and concise text.
> Add a Call to Action: Include a call to action at the end of your presentation to encourage further engagement. Download as PDF.
> Upload on LinkedIn: You can ‘Create a Post’ and use the ‘Upload a Document’ option to add post the PDF on LinkedIn as an informative carousel post.

You can revamp older LinkedIn posts into fresh content by adding new insights, changing hooks and event altering CTAs.

Here’s how you can recycle old posts:

> Reframe the Hook: Rewrite the hook. Look for current events, industry trends, or even pop culture references that tie back to the core message of your original post. This fresh twist will make your repurposed content feel relevant and spark interest.
> Revamp the Format: People consume information differently. Convert a text-heavy into a carousel post with impactful visuals. Did you have a "listicle" before? Repurpose it as a short video highlighting the key points.
> Inject Interaction: Turn your repurposed post into a conversation starter. Craft a thought-provoking question related to the topic or use a poll to gauge your audience's opinion.
> Highlight Stats & Examples: Facts and figures add credibility. Find new statistics or case studies that reinforce the message of your original post.
> Call to Action Revamp: Don't let your audience simply "like" and move on. Craft a clear call to action (CTA) tailored to your current goals. Ask them to download a resource, sign up for a webinar, or simply share their thoughts in the comments.

Here are some content pieces that can easily be repurposed for LinkedIn.

Repurposing existing content for LinkedIn allows you to maximize your impact and establish a strong presence on the platform.

Here are five key advantages to consider:

By transforming your content into new formats – infographics from blog posts, short videos from articles – you cater to diverse audiences. This expands your reach beyond those who might have initially encountered your work. You also get a chance to experiment with new formats.

Maintaining a consistent flow of content can be challenging. Repurposing allows you to leverage existing high-quality pieces, ensuring a steady stream of informative and engaging posts on your LinkedIn profile. This consistency strengthens your personal brand and positions you as a thought leader.

Repurposing content frees up valuable time that can be directed towards strategic initiatives. You can focus on refining your message, crafting targeted posts, and engaging with your audience, maximizing the effectiveness of your LinkedIn presence.

Repurposing content allows you to delve deeper into specific aspects of your original work. This reinforces your expertise on a particular topic and strengthens your brand image as a credible and knowledgeable professional.

Repurposing breathes new life into your existing content. It extends its lifespan and ensures you receive maximum value from your creative efforts. This allows you to stretch your content creation resources further and achieve greater impact on LinkedIn.

Repurposing content is not just about sharing information; it’s also about engaging with your audience. Respond to comments, ask questions, and encourage discussions to build a strong professional network. Engagement is key to increasing your visibility on LinkedIn.

Finally, it’s crucial to measure the performance of your repurposed content. Use LinkedIn’s analytics tools to track engagement metrics such as views, likes, comments, and shares. Adjust your strategy based on these insights to continuously improve your content’s effectiveness.

By following these strategies, you can effectively repurpose content on LinkedIn to enhance engagement on your personal profile.

There's a treasure trove of content you can revive! Blog posts, articles, presentations, infographics, even old social media posts with evergreen tips – all are fair game. The key is to identify content that offers valuable insights to your LinkedIn network.

The format switch is key! Here are some ideas. Turn blog posts to LinkedIn Articles. Convert your presentation slides into a digestible LinkedIn Carousel with engaging visuals. Turn webinars to Video Snippets. Be open to experimentation.

Tailor it to your audience: Use a professional tone for LinkedIn, and highlight aspects most relevant to your network. Update and refresh: Ensure information is current and add fresh insights or examples. Optimize for engagement: Craft attention-grabbing headlines, incorporate visuals, and ask questions to spark discussion.

There's no one-size-fits-all answer. However, consistency is crucial. Aim to repurpose high-quality content periodically to keep your profile active without overwhelming your audience.

Identify when your network is most active and schedule your posts accordingly.
You should include popular industry hashtags to increase discoverability. Always respond to comments and questions. You can also use ReachifyMe’s LinkedIn Post Generator to generate post ideas for maximum engagement.